Tuesday, August 27, 2013

A Cold Reception for New Young Adult Properties?

It's interesting and slightly surprising to see the rather chilly reception that Young Adult properties seem to be getting at the movie theaters lately. Is the bubble bursting? Was there ever a bubble to begin with?

Is it too much to expect for every YA property to rake in 70 mil in its opening weekend?  Well...Probably.

According to Bloomberg.com, the latest YA film, The Mortal Instruments: City of Bones, came in 3rd at the box office in its opening week, behind a movie in its second week of release (Lee Daniels' The Butler), as well as a movie in its third week of release (We're the Millers). The top movie of the weekend only took in 16.5 million. You might think that would be easy competition.

With how The Host underperformed (26 million domestic, according to Box Office Mojo), and how Beautiful Creatures did (only 19 million), it makes me wonder if studios will start to be a bit more gun shy about investing their money into YA adaptations.

The only successful YA films I can think of off the top of my head have been Twilight and The Hunger Games (I think Harry Potter and Percy Jackson were geared more toward the Middle Grade audience), though I'm probably forgetting a few.

Divergence is still coming up, and it will be interesting to see how that does.

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