It's interesting and slightly
surprising to see the rather chilly reception that Young Adult properties seem to
be getting at the movie theaters lately. Is the bubble bursting?
Was there ever a bubble to begin with?
Is it too much to expect for every YA
property to rake in 70 mil in its opening weekend? Well...Probably.
According to Bloomberg.com, the latest YA film, The Mortal
Instruments: City of Bones, came in 3rd at the box office in its opening week,
behind a movie in its second week of release (Lee Daniels' The Butler), as well as
a movie in its third week of release (We're the Millers). The top
movie of the weekend only took in 16.5 million. You might think that
would be easy competition.
With how The Host underperformed (26 million domestic, according to Box Office
Mojo), and how Beautiful Creatures did (only 19 million), it makes me
wonder if studios will start to be a bit more gun shy about investing their money into YA adaptations.
The only successful YA films I can
think of off the top of my head have been Twilight and The Hunger
Games (I think Harry Potter and Percy Jackson were geared more
toward the Middle Grade audience), though I'm probably forgetting a few.
Divergence is still coming up, and it
will be interesting to see how that does.
No comments:
Post a Comment